Meta Ads

Facebook is the most popular social media platform with roughly around 2.09 billion daily users. Out of which, India has the most facebook users with over 385 million, followed by US (188.6) million, Indonesia (136.35 million) and Brazil etc. 

So when you are running ads on facebook, you are not running on facebook alone rather you run ads on instagram, whatsapp, youtube and other platforms which are owned by Meta alone. If we compare number of users across different products of Meta, Facebook has 3.05 billion monthly active users, Youtube (2.49 billion), whatsapp 3031.23 monthly active users, Instagram (2 billion active monthly users) with india has the highest instagram users roughly around  362.9 million.